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Online Registration Fees
The 2018 registration is now open. Pre-registration rates are as follows:
$125 Early Bird Professional Rate
Through Oct. 1st
$155 Pre-conference Professional Rate
Through Dec. 13th
$90 Early Bird First Time Attendee Professional Rate
Through Oct. 1st 
$125 First Time Attendee Professional Rate
Through Dec. 13th 
$50

College Student Rate
Through Dec. 13th

NOTE:  Anyone registered as a spouse or exhibitor will be ineligible to receive a professional development certificate/credit hours for the events attended during the conference.  



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Things You Think Aren't Important Because They're Not About Music

  • thumbnail for Heather Cook
  • Music teachers' #1 job is to do exactly as their title suggests - teach music. Professional development and inservice is designed to improve techniques to teach music. Infrequently, do teachers practice how to build engagement with parents/community to increase support. Teachers do not feel they have time to do much of anything other than teach. My session will provide quick and easy tips on how to engage these other critical constituencies to increase excellence in a much broader sense.
  • Heather Cook (heathercook52@gmail.com)
  • 12/20/2018 04:30 PM - 05:30 PM
  • Meeting Room W181
  • Dr. Heather Cook is passionate about serving as a life coach and motivational speaker in the field of leadership development and community engagement. Dr. Cook was recognized as a Forty Under 40 recipient in 2013, and received a Stellar Speaker designation from CASE (Council for the Advancement and Support of Education) in 2013. She enjoys speaking at local, regional and national conventions where she gets to work with others in the leadership arena. She also is the Director of Marketing and Public Relations for the City of Kingsport. She coordinates all media and marketing campaigns for the city and its departments. Kingsport celebrated its centennial in 2017, and Dr. Cook was the communications liaison to the BMA-appointed Centennial Commission. She was the Executive Director for Healthy Kingsport where she led the city to become one of nine pilot communities selected by Governor Haslam as a Tennessee Healthier Community. She had the ability to mobilize a city to initiate healthy living through a strong collaborative. Dr. Cook served as the Executive Director of the Foundation at Northeast State Community College. In less than three years, she increased faculty/staff giving from 28% to over 70%, increased government funding, and more than doubled annual contributions. Dr. Cook is very active in her community. She serves on the Roan Scholar Leadership Program Steering Committee and is a member of the Rotary Club of Kingsport, where she serves as a board member and committee chair. Prior to her position with the City of Kingsport, she served on the Kingsport Regional Planning Commission. She also conducts leadership training with local high schools and colleges. She and her husband, Lafe (Director of Bands at Dobyns-Bennett High School) have a daughter and reside in Kingsport, Tennessee.
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