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December, 20, 2019
08:30 AM - 09:30 AM


Ballroom W183


Richard Floyd

Richard Floyd

[email protected]
Cheryl Floyd

Cheryl Floyd

[email protected]

Once More with Feeling: The Music Really Matters

Clinic Synopsis:

While the pursuit of pedagogy is essential, the artistry, feeling, emotional content of music making should be an equally important core value in all that we do. This presentation will explore that reality, give it context as it relates to students, submit rationale for the selection of “feeling-full” repertoire, and introduce music at each grade level that satisfies that rationale. Recorded examples and relevant repertoire references will be integrated into the presentation.

Richard Floyd - Biographical Information

Richard Floyd has enjoyed a distinguished career at virtually every level of wind band performance. He most recently retired as University Interscholastic League State Director of Music at the University of Texas at Austin and now holds the title Texas State Director of Music Emeritus. He also serves as Musical Director and Conductor of the Austin Symphonic Band. His ensembles have performed at numerous state and national conferences, including the 1977 College Band Directors National Association, 1981 Music Educators National Conference, and concerts at Midwest Clinic in Chicago in 1989, 1997, and 2007. Other distinguished performances include concerts for American Bandmasters Association in 1993 and 2006, and the 2004 Western International Band Clinic in Seattle, WA. He has toured extensively as a clinician and conductor throughout the United States and 11 countries. Texas Bandmasters Association named him Texas Bandmaster of the Year in 2006 and presented him with the TBA Lifetime Administrative Achievement Award in 2008. He received the Texas Music Educators Association Distinguished Service Award in 2009. In 2011, he was inducted into the Bands of America Hall of Fame and Texas PBM Hall of Fame in 2011, and was awarded the Midwest International Band and Orchestra Clinic Medal of Honor for distinguished service to the profession. In 2014, he was inducted into the National Band Association Academy of Wind and Percussion Arts and was honored with the Kappa Kappa Phi Distinguished Service to Music medal. He was National Secretary for the College Band Directors National Association from 1979–2007 and played an active leadership role in that organization for over 3 decades. He currently serves on the Board of Directors for Music for All and is a Yamaha Master Educator. In 2006, he was featured on Kindred Spirits from the DVD series Conducting from The Inside Out. He is also author of The Artistry of Teaching and Making Music, published in 2015 to critical acclaim.

Cheryl Floyd - Biographical Information

Cheryl Floyd celebrated her 25th year as Director of Bands at Hill Country Middle School in Austin, TX, in May 2017 and retired after 35 years as a middle school band director/music educator. She is recognized nationally for her educational and musical achievements at the middle school level. In 1990, her Austin Murchison MS Band received the coveted Sudler Cup Award. The Hill Country MS Band presented performances at the Midwest Band and Orchestra Clinic in 1998 and 2006, Music for All’s National Concert Band Festival in Indianapolis in 2012, and Western International Band Clinic in Seattle in 2014. Throughout her career she has maintained a keen interest in commissioning new works for concert band and has collaborated with numerous internationally recognized composers, including Ticheli, Mackey, Nelson, and Grantham. The compositions from these collaborations have been acclaimed as among the most significant works in the young band repertoire. She enjoys an active schedule as guest conductor, adjudicator, and clinician throughout the United States with engagements in over 20 states. She routinely serves as conductor, clinician, and presenter for American Band College, Music for All Summer Symposium, and Music for All National Concert Band Festival. She has conducted all-state bands in Alabama, Georgia, Hawaii, Indiana, Michigan, Oregon, and South Carolina. She has served on the faculty of the University of Texas Summer MS Band Camp since its founding in 1987. In 1998, she appeared as one of the first women guest conductors to stand before the United States Navy Band in Washington, DC. In 2003, she was elected to the American Bandmasters Association and was only the fifth female member of this 225-member organization and the first middle school band director to be invited to membership. In 2016, she was named a Yamaha Master Educator and appears throughout the United States as a conductor, clinician and educator representing Yamaha.