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December, 21, 2022
10:30 AM - 11:30 AM




Sean Murray

Sean Murray

Branding Your Music Program: The Importance of Establishing a Visual Brand for Your Program, and the Tools Needed to Do It

Clinic Synopsis:

We will discuss the elements that go into developing a visual brand for your music program. We will talk about the process of developing a "brand" that represents the values and views of a music program and its community. This branding includes a representation of your program or organization through original logos, branded colors, typography. We will also review applications and advantages for an established brand, and its usage in communication with students, parents and the local community.

Sean Murray - Biographical Information

Dr. Sean P. Murray is an Associate Professor of Music and director of bands at the University of Alabama at Birmingham. His responsibilities include directing the UAB Marching Blazers, Wind Symphony, teaching undergraduate classes in conducting and music education, and coordinating all aspects of UAB’s comprehensive university bands program. Prior to his appointment at UAB, he was associate director of bands at Florida Atlantic University. Dr. Murray is a native of Milwaukee, Wisconsin, and earned a Ph.D. in music education with an emphasis in instrumental conducting from The Florida State University. His primary conducting teachers were James Croft, Patrick Dunnigan and Richard Clary. He also earned his Master of Music Education and Bachelor of Music Education degree from The Florida State University College of Music. Dr. Murray is very active as a guest clinician, conductor, and adjudicator throughout the country. He has presented at numerous national and state conferences. He is a member of the College Band Directors National Association, the National Association for Music Education, the National Band Association the Florida Music Educators Association, and the Florida Bandmasters Association. He is also a member of Phi Mu Alpha, Pi Kappa Lambda, and holds honorary memberships in Tau Beta Sigma and Kappa Kappa Psi. He was appointed to the faculty at UAB in 2017.